Covfefe – The word that confused a whole world

 In Branding, Business, Marketing, News, Social media, Trademark, Trademark name search, Twitter

On 31st May 2017 at 00.06 am EDT, Donald Trump tweeted “Despite the constant negative press covfefe” and left the whole world wondering what he actually meant. After almost six hours of silence, during which people came up with countless more or less serious explanations, the tweet was deleted. If it was Trump himself or the White House is not known, but shortly after he tweeted “Who can figure out the true meaning of ”covfefe” ??? Enjoy!”. Sean Spicer, the White House press secretary at the time, commented with “The president and a small group of people know exactly what he meant”.

The tweet was not only followed by an explosion of guesses and memes, but also by people who thought that covfefe was something they could benefit from. 14 trademark applications were filed on the same day and as of today’s date the number is up to 58, of which three are registered.

The Swedish entrepreneur Per Holknekt was the first person in Sweden to file a trademark application for covfefe with the Swedish Patent and Registration Office (PRV). The registration is for classes 25 (clothing), 30 (coffee) and 35 (advertising). Per said that media has already done all the PR and that he believes that within a year it will turn out to be a good deal.

The trend with trademark applications on viral words and phrases has been ongoing for a while now. However, even if you’re the first to submit, it’s no guarantee that your application will be approved.

Do you want to know more about trademarks, need advice on how and where to apply or assistance with protecting the trademarks you already own? Contact Otmore’s specialists!

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Otmore is also a certified representative for EU-trademarks under EUIPO, euipo.europa.eu.

We are INTA members – The International Trademark Association (INTA) is a global association of trademark owners and professionals dedicated to supporting trademarks and related intellectual property. www.inta.org

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