Adidas sues Skechers over the famous “Stan Smith” model from the 60´s

 In Branding, Design, Design trademark, Infringement, Intellectual Property, News, The Trademark Thermometer, Trademark, Trademark law, Trademark name search

The famous shoe model ”Stan Smith” from the 60´s are in a middle of a shoe war between Adidas and Skechers.

Adidas is suing fellow shoe peddlers Skechers, claiming in a lawsuit filed in Oregon on last Tuesday that Skechers’ “Onix” sneaker rips off the design of its “Stan Smith” shoe. The complaint alleges that California-based Skechers showed ”a callous disregard for Adidas’ trademark and trade dress” by selling white and green shoes that are similar to the Stan Smith line of sneakers.

The Stan Smith design is based on a 1963 shoe worn by tennis star Stan Smith, and features green markings on a white sneaker, with perforations in its signature three lines. The Onix shoe by Skechers is also a white shoe with green markings and perforations, though the holes are punched in a different pattern of five lines.

Adidas said in a statement that it ”will not stand silently while Skechers copies the iconic Stan Smith shoe and uses terms like ’Adidas Originals’ and ’Stan Smith’ as keywords on its website to divert customers looking for authentic Adidas shoes.”

Adidas sought damages and legal fees, along with a ban on further infringement and the seizure of relevant products and promotional materials.

Skechers said that the company does not comment on pending litigation.

The case is Adidas America Inc. v. Skechers USA Inc. 3:15-cv-01741, U.S. District Court, District of Oregon (Portland).

How can you avoid this problem?

Naming process – Be sure to contact us to review your trademark names, making sure that the name you choose:
1. Does not infringe on an already registered trademark
2. Does not describe the line of business you intend to work with
3. Have the potential to get registered as a trademark to be able to grow and expand to new markets.

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