A company that wants to begin diversifying their services
Problem: The company chooses to hire a branding agency that develops a new approach to create so-called sub-brands under the original brand, thus creating a new structure. Extensive work begins with a great cost in fees and when the work is delivered and implemented in the form of updates to the materials, new logos, revision of the company’s site and more, then it turns out that there is already an EU company that have registered trademark rights. All work is wasted and you have to start over. If the client had made a simple preliminary investigation already at the idea stage this major problem had not happened.
Solution: One again, use The Trademark Thermometer to avoid problems. Do your preliminary investigations properly before you continue with a new Trademark name into production.