New Generic Top Level Domains – How will Google handle them?

 In Domain name infringement, Domain name strategy, Domain names, New generic top level domains, ngTLD

Will my recently registered domain name under the ngTLD (new generic top level domain) .london give me advantage in Google’s search when Londoners are Googling? Will my .restaurant-domain give me better search results in Google’s search when customers Google for restaurants? We have been waiting a long time to hear from Google how they are planning to use the ngTLDs in Google’s search. The waiting is over and Otmore will go through Google’s responses to the most FAQ.

Source: Google Webmaster Central

Some of the Q&A you will find on the link above

Q: How will new gTLDs affect search? Is Google changing the search algorithm to favor these TLDs? How important are they really in search?

A: Overall, our systems treat new gTLDs like other gTLDs (like .com & .org). Keywords in a TLD do not give any advantage or disadvantage in search.

Q: What about IDN TLDs such as .みんな? Can Googlebot crawl and index them, so that they can be used in search?

A: Yes. These TLDs can be used the same as other TLDs (it’s easy to check with a query like [site:みんな]). Google treats the Punycode version of a hostname as being equivalent to the unencoded version, so you don’t need to redirect or canonicalize them separately. For the rest of the URL, remember to use UTF-8 for the path & query-string in the URL, when using non-ASCII characters.

Q: Will a .BRAND TLD be given any more or less weight than a .com?

A: No. Those TLDs will be treated the same as a other gTLDs. They will require the same geotargeting settings and configuration, and they won’t have more weight or influence in the way we crawl, index, or rank URLs.

Q: How are the new region or city TLDs (like .london or .bayern) handled?

A: Even if they look region-specific, we will treat them as gTLDs. This is consistent with our handling of regional TLDs like .eu and .asia. There may be exceptions at some point down the line, as we see how they’re used in practice. See our help center for more information on multi-regional and multilingual sites, and set geotargeting in Search Console where relevant.

Do you need help with your domain names? Otmore have the knowledge to help your brand set up a correct domain name strategy. We can register all available Top Level Domains and also help you with for example domain name infringements. Contact us for more information.

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