Putting ”Pirelli´s” logo on cell phones – a very bad idea for Huawei.
Tyre manufacturer Pirelli has won its trademark infringement lawsuit against Huawei. A Turin court (Tribunale di Torino) ruled in favor for the well-known tire brand. A court ruled that while Huawei may still launch an upcoming product under the “P8” name, it can no longer use a logo that Pirelli claims to closely resembles its trademarked ‘elongated P’ logo. (Pirelli introduced a tyre named the P8 in 1980.)
As an outcome of the judgement, Huawei is forced to remove all product dummies featuring the banned logo from retail displays and stored and also modify all marketing material accordingly. They will also have to change the packaging of the model P8 to reflect the judgement before the phone is officially launched. Huawei said they will appeal the court’s decision.
To name your brand or choose a logo in a correct way is extremely important today. Handle the naming/logo process in a secure way is necessary to avoid problems during the way. Check out our flow chart: The Trademark Thermometer to see how Otmore can help your business with the correct proactive steps.